Today’s, Crowsnest Promoter’s final edition

Joni MacFarlane, our much loved and respected editor/reporter with the closing of the Crowsnest Promoter has written her last editorial. Give it a read here…

Thank you to community
As you’ve read on the front page of this Crowsnest Pass Promoter it is also our last.

It’s no surprise to anyone that the newspaper industry has become a challenging one over the past decade or so, and after 40 years, market conditions made this small publication uneconomical to continue.

It is with much sadness that I write my final editorial but could not leave without taking the opportunity to thank everyone who offered me words of encouragement and support over the last seven years.

Most importantly, I want to thank everyone for allowing me into their homes and into your lives and letting me tell your stories.

I’ve witnessed your pride and your anguish, your joys and your sorrows and feel privileged that you allowed me to share in some of these with you.

The Crowsnest Pass has much to celebrate – its unparalleled beauty, its rich history and its wonderful small town culture.

Most of all, it has its people.

Thank you for giving me the opportunity to tell your stories.

Next time we meet, lets talk again.


Chris Davis, Pincher Creek Voice has done an excellent job in not only recognizing Joni’s major contribution to her craft in this area, but a pretty good in-depth coverage of Sun Media’s woes in particular, and print media in general. Give it a read here…

Crowsnest Pass Promoter publishes final edition

Thank you goes out to the Crowsnest Pass Promoter, for serving us faithfully and reliably these past 40 years. You will be missed!

I also just want to say that over the years because of my involvement in politics and social issues here in the Pass I have come to know and see many reporters and editors go through the revolving doors of our two local newspapers. Most, unfortunately for us the public, have taken their cues and marching orders from their publishers and owners as directed and ordered with little complaint like good little automaton soldiers. None has had the longevity and lasting power, nor been as independently minded, courageous, unbiased and fair as Joni has been. She has been a pillar of integrity and professionalism. Her shoes will be hard to fill.

It is with a deep and profound sadness we see her go.


Whatever women do they must do twice as well as men to be thought half as good. Luckily this is not difficult.

from John Prince
This entry was posted in Newspapers-Media and tagged , , , , , , , . Bookmark the permalink.

7 Responses to Today’s, Crowsnest Promoter’s final edition

  1. PincherVoice says:

    Thanks John. Having worked for Joni, I can attest that her dedication to her work was remarkable, and she did indeed forge her own path regardless of “Head Office”. Our relationship was not close or personal, so I believe what I have said above is bias-free.

  2. Anonymous says:

    Joni gave an alternative to us all as to what only can be construed as an editorial rant. Enough said.

    I will miss that rag.

  3. Anonymous says:

    I will really miss Joni’s work as well. This is truly sad times.

  4. PincherVoice says:

    An interesting link, anon. Montreal is a market with multiple large communities within the larger community, which changes things somewhat, but community still lies at the heart of “newspaper” success. I’m not one that believe in the fute of paper as the medium, but I do believe the whole news industry is just ramping up to a new kind of success online, that will, no IS, surpassing what went before.

  5. Anonymous says:

    i won’t miss the Promoter its been nothing but joni’s personal bitch rag for the past few years and like the Herald and pieces of sh*t like you John Prince only served to further divide the community.

    Good riddence hopfully the herald will die next.

  6. John Prince says:

    Some mornings I get up to find a comment from some sick, disturbed individual who has had one too many and can’t sleep and decides that the whole world is at fault for his loneliness and misery, and decides to lash out… in this case, at the Promoter, Herald and moi.

    A message to this person:
    The bottle is not the cure my friend, nor are we the problem. You yourself are the cure to what ails you, and therefore it is up to you to look deep into your own abyss for the solution.

    In a real dark night of the soul it is always three o’clock in the morning, day after day.


Leave a Reply